As I kid, I really liked collecting lip smackers flavours. This was the chapstick that kids would get in each other’s birthday loot bags. I remember thinking that it was really cool when I first saw the pop flavoured ones. The thing that immediately conveyed to me what it was as a kid was the logos Coca-Cola, Fanta, etc. Thus, I think logos are an effective way of reaching and gaining the attention of audiences of all ages.